Do you know your two numbers?
Before you can even evaluate whether selling your business makes sense, you need exactly two numbers:
1️⃣ Your minimum — the least amount you'd need to walk away with and still feel financially secure
2️⃣ A recent, credible valuation — what your business could actually command in the market today
Not what you think it's worth. Not what it was worth three years ago. Not what it might be worth in three years. A credible, current valuation.
Here's the sobering part: only 27% of business owners have both numbers. Nearly 40% have neither.
And it doesn't matter whether you're burned out, eager to retire, or highly motivated to cash out — owners across every group are missing these numbers at nearly the same rate.
Being motivated to sell is not the same as being prepared to sell.
Confidence isn't a proxy for preparation. Fatigue isn't. Tenure isn't.
The only way to know is to ask yourself right now: Do I actually have both numbers?
If you're not sure, it's time to find out. Book a Vision Call and get your Readiness 360 assessment.
