Author / Speaker / Podcast Host
Stacey Brown Randall, author of award-winning book, Generating Business Referrals Without Asking, and host of the Roadmap to Referrals podcast, is releasing her second book, The Referable Client Experience.
A hard truth: Doing great work does not equate to referrals. To receive referrals from clients you must build a client experience worthy of referrals, then bridge the gap to generate referrals by implementing specific tactics within your client experience.
A client experience is more than just doing great work—it’s how a client feels while working with you, not just the outcome they receive. In The Referable Client Experience, Stacey teaches you to see beyond off-putting marketing tactics like adding a referral request to your email signature. Practical and illustrated examples, actionable insights, and real-life stories from small business owners will equip you with the knowledge you need to build a repeatable system for sustaining a robust business—without the gimmicks and desperation.