Ep 250: New Year, New Revenue: Marketing & Branding Strategies Every Business Owner Needs in 2026

This is the first episode of 2026, and we wanted to bring you some branding and marketing tips that can help you to get your business and your sales off to a great start this year.

Hope that you enjoy this episode.

Welcome to the weekly wealth podcast.

I am certified financial planner David Chudick.

I spend most of my days talking with business owners, the mass affluent and the high net worth about their money.

We talk about their financial dreams, we talk about their financial worries, and we talk about the decisions that they know they need to make.

That is what this show is about.

Well, hey Everybody and Happy 2026.

This is certified financial planner David Chudick, and we are going to talk a little bit about some New Year's resolutions that you can make for 2026.

And you find that most New Year's resolutions have some health component to it, like, hey, I want to lose weight, I want to get, get in shape.

And they also have a financial component.

And if you're a business owner, one of the best ways to improve your finance, your financial situation is to bring in more money, more revenue, and one of the best ways to do that is to improve your marketing.

So today I'm really happy to have Katie Brinkley with us.

She's been helping business owners grow their audience and income through social media since the days of MySpace, which is crazy.

That's a long time ago.

From leading national strategies for brands like AT&T to helping entrepreneurs attract leads in under an hour a week, she knows what works.

So.

Hey, Katie, how are you?

Hey.

Happy New Year.

Thanks so much for having me on the show.

Yeah.

So I like to refer to our show as we're a financial planning podcast, but we don't always talk about typical financial planning strategies.

So a lot of people think your financial planning strategies are, you know, should I, should I do a Roth IRA or a traditional ira or should I buy Nvidia?

And yes, those are all important questions.

But if you're a business owner, you know your business is like the greatest wealth building tool that you have.

So we are here today to help business owners to increase their sales, their revenue, and their exposure to the world.

So this is pretty cool.

But, yeah, tell us, where in the world are you from?

I am from beautiful Denver, Colorado, which I think is probably one of the best places on earth.

I love it here.

I'm, I'm a Denver native, which is actually kind of rare.

I'm a Colorado native, so most.

There's a lot of people who have moved to Denver in the past, really 30 years.

I flew into Denver two years ago for the Financial Planning association meeting.

And do you think it's going to be like, like that scene in Dumb and Dumber where you're riding up on the moped up into the mountains, but the Denver Airport, like you don't see any mountains at all.

So it's like you're in the middle of.

It looks like Kansas.

So it's, it's kind of an interesting scenery for the airport's point of view.

Yeah, it's, that's not really Denver.

They like had to like make rezone all of Denver to still give it the Denver International Airport title.

But it is not close to Denver or really anything else.

I'm a huge sports fan.

One of our clients is a hockey club.

And before I started my business in marketing, I actually was the post game reporter for the Broncos and the Rockies and the Nuggets here for a radio station called 850k away.

And it's, it's cool because now the Broncos, the, the Avalanche, the Nuggets are finally starting to do, you know, big things.

There's at the time of this recording, they're the top of the league, you know, so we still have those Colorado Rockies so that we are struggling to win a game.

So we're talking marketing and you're going to give us some tips, some, some free tips that can help us to market our businesses better.

But I wanted to first ask you, and this may be a dumb question, but like what is the definition of marketing?

There's probably, if you ask a hundred people, you'll get a hundred different answers.

But like what is marketing for a Main street business?

You drive down, down your main street and you see family owned, locally owned businesses.

Like, what is, what is marketing?

Yeah.

And I think that this is where a lot of people with marketing, they get marketing and sales confused.

They, they're not the same thing there.

They work together though.

And my husband works in finance and for a large company.

And so he always is the first to tell me is like, well what, what's the ROI on it?

What's the point of this?

Like, because marketing is the first thing to get cut always.

And it, it's hard to hear that, but it is, it's the, the billboard, it is the brand awareness.

That is what people make you, what make people aware that you exist and your company exists and how you're different so from.

I mean, I wish I could say I was the only social media agency out there, but I'm not even the only social media agency in this building and there's, you know, only 20 tenants here.

So I mean, the.

Your marketing is what helps you stand out from the crowd.

But isn't it true that there probably are some types of businesses that that other social media agency in your building might truly be able to serve better than you can?

Right.

Because you have different levels of expertise and, and skills and everything else.

So your marketing is designed to tell your potential clients that you.

Right.

Agency for them.

Exactly.

And I think that with COVID it allowed.

It allowed marketing to really shift to the person.

It allowed people to.

People wanted to know who they were doing business with.

And because we had nothing else better to do, we were all at our homes, we started going onto these social apps and talking and creating our own marketing.

This is where people really wanted to know what the differentiator was, who's the person I'm buying from?

And marketing shifted to being more of that personal brand.

So I think that there's a lot of different social media agencies, there's a lot of different social media strategies.

I think it's extremely important for you to get clear on what your goals are as a business and then you can find the right marketing agency that has the right marketing strategy that can help you achieve those goals.

Well, let's give a gift to the world.

Let's talk about maybe five or six different marketing strategies that are either cheap or free, that just that average business that maybe has one to five or ten employees can start implementing, like today.

And if they did these things consistently, by the end of the year, they can be in a different place.

Because I think, you know, in business, in health and even in your relationships, like, you don't become massively different tomorrow.

But if you do a little bit every day, by the end of a year or by the end of six months, you can be in a totally different position.

Yeah.

And I think that one thing I want everyone to keep in mind is there's, there's.

I mean, we're going to talk about a lot of strategies.

You don't need to do them all right away.

Pick one and that you resonate with and you feel like you can go all in on and then you can start adding in some of these different strategies that we're going to talk about, because I think a lot of people see and hear, oh, I need to be doing this, I need to do that, I need to have this thing done.

And they get overwhelmed and then nothing happens, or they do it and it's not done well.

And so they're not seeing Results.

And so I.

But the biggest thing that I want people to walk away with is that there's not a one size fits all marketing strategy because everyone has different goals.

There's going to be something that's going to work really well for you and your business, that, that might not work as well for somebody in a different industry.

And that's okay, you know, and just, just realize that you tried this strategy and you had an intention behind it and you really went all in on it.

And I, I promise you that it, it will work when you have that focus and intention.

So one of the things that I'm very passionate about, I wrote a whole book on it actually, is posting less on social media.

And I know that that sounds a little crazy considering I have a social media agency.

I've been in the social media world creating content and working with brands since MySpace.

But you don't need to post so much.

Posting more will not necessarily make you more money.

Strategy will.

And I think in 2026, the brands that win aren't posting every day.

They're posting with intention and a clear next step.

Why did I create this post?

Who do I want to see it?

How do I want them to engage?

And that might seem like, oh, that's a lot of work.

Well, yeah, it, this post should live on and work for you when you're not online.

When somebody does see it in their feed, when they come to your website or your social page and they see the post, they understand who the post is for, how you help them, why it's working, like just creating content.

To create content.

We don't have time for that anymore.

It's just fluff.

It's just noise and it's not going to convert.

So does social media, does it have to be goofy?

Like, you see a lot of businesses and even like attorneys and like, it's.

I almost don't take them seriously because, like, is the goofiness just something that you think you have to do?

Or does it have to be goofy to get a lot of views?

Or do we need a lot of views?

No, no, no.

I mean, I'm a little awkward and goofy.

I'm also a little long winded, which is why having a podcast is great for me.

But not everyone needs to have a podcast.

Not everyone needs to be on TikTok.

I'm not on TikTok.

So, I mean, this is where I think you have to know what is the strategy that works for you?

What is your personality?

You know, that you don't need to dance and do goofy things if that's not who you are and that's not what your brand stands for.

Being very clear in what your brand identity is and who you're talking to, what platforms.

If you think about it, all these platforms have a different culture.

Getting clarity on all that will help be your compass for what you want to have your social media do for you, how you want your social media to convert for you.

I think that that's, that's one of the biggest misconceptions is, oh, well, I need to, to do all this dancing and stuff and.

No, you don't.

You, you don't at all.

And if you don't want to be on video, that's okay.

There's other ways that you can still show up and have conversions on social without dancing.

Okay, so we don't need to post all that often.

So what do we need to post?

And maybe what is the process behind, like, how do I figure out what I need to post?

What, what should my message be?

And, and maybe talk a little bit about like just the, the, the, the 101s of each of the major platforms because they probably have different demographics.

Yep.

Yeah, exactly.

And I think so in my book the social shift, it's, it came out in 2023, but it's still very, very relevant because it talks about the culture and how there's a different culture on each platform.

Each of these platforms was designed for a different type of conversation.

And if you think about it, what social media platforms do you enjoy being on?

How do you show up?

I said earlier, I'm not on TikTok.

I don't watch a ton of short form video.

I'd rather listen to a podcast or, you know, scroll through a Facebook group and read the comments like, that's how I enjoy being on social media.

So think about what platforms you enjoy being on, what platforms your audience is on.

Because if you don't enjoy being on camera, well, TikTok is not going to be, you know, if your audience is there and you don't want to be on camera, it's still not going to convert for you because you're not going to want to show up and do it.

So think about what platforms you actually enjoy being on, creating content for.

I think that having a podcast is one of the best ways to have that content generating machine.

We're sitting down, we're having this conversation, whether it's a solo episode or a guest episode where we're interviewing and having a conversation like this.

That is one of the Best ways to have a content creating machine for social media, emails, you name it.

Because everything that we're talking about here can be social content.

And I'm not just talking about taking clips from the podcast and posting them onto social.

You can take some, a quote that I said or a statistic that I shared and just have that, just have the text there.

That's something that people, your ideal audience is going to identify with and they're going to want to engage with.

So I think that really looking at the platforms that you enjoy being on, where your target audience is, that's going to be one of the major, the major things that you need to look at as you decide you want to go all in on social.

And I talk about the four post strategy in the book as well, but the four post strategy is designed for showing up more intentionally on these specific platforms, having the conversations that convert on those platforms.

Okay, so like, what percentage of my post should be some version of call, set an appointment, and what percentage should be just me giving information and then maybe just me being funny or me just showing a picture of me at the office or just showing kind of who I am?

Because I think part of the branding is just showing who I am.

And if I'm the kind of person you'd like to do business with, you would do business with me.

If I'm not the kind of person that you'd like to do business with me, that's fine also, because we're never going to be a good fit.

Yeah, exactly.

And getting the realization that you're not for everyone is, is going to help you get very clear with your marketing and how you show up.

And I don't, I don't need to sell my services to people that own MLMs because we don't work with them.

We don't work with people in the cannabis industry.

So I mean, like, that's okay.

I don't need to talk to those people because they're not going to convert with my, with my messaging.

So I think that just getting very clear on who it is that you want to do business with, who your target audience is and what your brand is about is going to give you so much clarity.

When I first meet with a client, we call it a fit meeting.

Because if you're someone who is potentially, I'm going to, when I see your number call, I'm going to call our id, be like, oh my God, Katie's calling again.

I can't stand talking with her.

She's so annoying.

We just don't fit, you know, I don't want that.

You know, and I want people that value my services, that we can work well together, that my expertise can help them.

And that's part of what this podcast is.

It's just getting my message out.

And if it resonates with you, great.

If it doesn't resonate with you, you.

That is, is excellent also.

So what do you think about some non social media type marketing?

So a lot of businesses, you know, we'll have, we'll have vendors kind of stop by with donuts and business cards and things like that.

What are your thoughts?

Do you do anything like that?

Do you think that can be an effective way of, of marketing a business?

It's relatively inexpensive.

Could, can roi.

Can there be an ROI on that?

That's, that's acceptable?

Yeah, absolutely.

We.

So both me and the COO here at Next Step Social, we do lunch and learns.

He and I are both public speakers.

We get paid to go out and do a lot of workshops and speaking opportunities throughout the country.

But one thing that we've been doing a lot lately are lunch and learns where we go and sit down and teach an office, whether it's a brokerage or a.

Just yesterday I was at a chiropractic clinic here in Denver, brought them lunch, gave them an hour long masterclass or workshop on how to create better hooks for social media.

That's been an incredible marketing tool, not only to help me get better with my public speaking, but two, it puts me in front of the right audience, it allows them to see me and my knowledge and a little bit of how we think about things, how we can help.

And that's been a great tool for us.

Yep.

Now there are people that may not feel comfortable with knocking on a door and saying, hey, would you like a lunch and learn for your team?

And that's again, I think that's why you were saying in the beginning, like you got to pick the strategies that work for you and, and your personality or your team's personality, or else it's just not going to get done.

And that's the beauty of running a small business is you don't have to run your small business the same way that other people run their small businesses.

They can be in many, many different ways.

Yeah, exactly.

And it, there's just like social media.

There's not a one size fits all for, for all these businesses.

All right, so I want to go viral.

Like I want to have 50 million views on, on a real.

Because number one, it would be cool.

Number two, you assume that if you have 50 million people watching, you know at least 10,000 people are going to call you for an appointment and become clients, right?

So what is going viral?

Does it actually work?

Is it going to have happen?

Is it necessary like how many views or downloads or whatever the terminologies are realistic?

And just talk to me about like those numbers because everybody wants to be like you know, an influencer and everybody wants to be viral.

But is that even possible or needed viral for you?

I want you to think about that viral for you because what if you did go viral and you had over a million hits?

Could you take on 10,000 new clients or customers?

Could you?

And, and yeah, no, but I can.

Take on, I mean probably not.

And so that's where if you have a viral for you video that goes that a short form video that goes viral and it gets maybe 10,000 views, not 10 million, but it gets 10,000 views and you got three clients from that, wouldn't you consider that going viral?

And so I think stop thinking about virality as in this I need to get to be seen by everyone.

I want 10 million views that you're going to be seen by a lot of people that aren't your ideal client, aren't your ideal customer and it might end up actually hurting your account because then the wrong people are going to be following you and engaging with you.

So this is where it's extremely important to make sure all of your content is in alignment.

It says what it is that you do, who you help, how you know what your differentiator is.

I'm not saying that everything you post needs to be a how to video, but in all of my marketing I'm very consistent with saying you don't need to post so much.

And if someone wants to come and work with, you know, next step social and they want 42 posts today.

We are not your agency.

You know, I'm going to be very clear with that.

And I don't want to go viral and have some, somebody come and want to work with us that has that expectation.

So make sure you're creating content for your target audience because if it does go viral and you do get that, you know that boost in viewers, you want to make sure the right people are signing up to work with you.

Do you have any words of wisdom on lead magnets or call to actions or things like that?

Because I think it's really easy to kind of just put some, some, some posts out there and probably some of them just need to be posts without Asking for any type of a commitment.

But after that, like, how do, how do I encourage somebody who might see some of my posts to reach out to me?

Because again, the reason I have this podcast, the reason that there's an Instagram page, there's, there's the Facebook page, is it's marketing for my wealth management practice.

So the purpose is to get my word out and then hopefully a few of the viewers will like my message and become clients.

Yep.

Yeah, and that's, that's great.

That's exactly what you want from having those channels and this podcast.

Conversations links don't work.

In fact, Annette just recently announced Facebook is penalizing accounts and will not allow accounts to even post links anymore on Facebook because they want conversations.

So go back and think about everything that you're posting.

Is it driving conversation?

Are people have, are you responding to the comments?

Are people having conversations in the comments?

Are you getting dms?

How can you make it so that everything that you post drives that conversation?

Because that's, that's what's going to move the needle, is having those conversations.

And that's what's going to help you get more views.

That's what's going to help you get more reach, is the posts and the content that drive conversation.

What about boosting posts?

Is that necessary?

Is that just a necessary evil, paying some money for that?

Or can you be successful without boosting?

And one of the reasons I love podcasting is because I get to ask people for free advice.

So you're giving me free social media coaching right now.

You don't even realize it, which is cool.

I know.

But no.

Well, this is where I think that with, with boosting posts, I think that that's one of meta's ways to get money from people that don't have an advertising plan.

If you want to really see a lot of success with the meta ecosystem and your, your content or your, your offers, you need to go through Meta business suite and do an advertising campaign.

Because just boosting a post, it'll help you a little bit, but really it's just giving Facebook free money.

Mark Zuckerberg doesn't need any more.

He has enough, right?

He's doing okay.

Yeah, I don't think he needs any of our money.

Let's go back.

Cause I think a lot of businesses and salespeople, I think maybe there's a little bit of a tendency to over rely on social media.

You know, if I just post some stuff on social media, people are gonna call me magic.

Yeah, it's just going to be magic.

And to be honest, you know, I don't know that I've ever.

Or I'm sure I have, but clicked on a lane course also saw somebody locally that offered a product that I needed and I just clicked on their link.

But I think, I think that having them stay in front of me may have kind of pushed me over the edge to reach out to them when I had the need.

But in addition, again, to social media, because I do think it can take a lot of time and I don't think it needs to, but I think it can.

And I also think that we, we can kind of tell ourselves, hey, I'm working hard.

I posted a bunch of stuff to social media, and I don't know that there ever really was that much of a chance that that would have generated significant immediate revenue.

So what are some things outside of social media that we can or should be thinking about doing?

Yeah, you know, I think that with one of the most forgotten digital marketing assets is your email list.

It's extremely important.

Social media is, is great, but you're relying on algorithms.

Email is one of the best ways to stay in front of the people that really care about you, are really interested.

I, I think that with email, especially if you have a podcast, having an email list is very easy.

It's just remaining consistent with it.

So don't forget about your email list.

They're very important.

And make sure that you are staying in touch with them, telling about your offers, giving value.

And if you have forgotten your email list, make that your goal in 2026.

Because social is just one part of the, the puzzle, you know, one piece of the pie.

So, yeah, it's just one piece.

And I think a lot of businesses are looking for, like, what is the one thing that if I do this one thing, we're going to have remarkable success.

And I just don't think that there is one thing.

I think that every business needs two or three or four or five different kind of campaigns, that you may get some leads from each one of them and then combine them all.

You're looking good, David.

What you're doing right now with the podcast is if you're going to do one thing, have it be a podcast, because this is just, this is the hub.

And then you can go out from here, you can go out into the social, you can take this podcast, put it on YouTube, you can take this podcast, reformat it for your email list, you can take this podcast, have it as a blog, and optimize SEO.

I mean, if you Have a podcast.

I think that that like that is, that is square one.

And then you can build out the rest of the marketing tools.

You can build funnels about around the podcast.

You can, you know, have conversations.

If you can shift how your podcast is made, it could be a lead gen podcast.

It's up.

The world is your oyster.

But if you have a podcast, I think that is your central hub and then you can branch out from there.

Awesome.

Cool.

I'm doing something right.

I like it.

Podcasting is awesome.

And just incidentally, I think one of the biggest benefits of podcasting is when you listen to yourself.

And I do listen to every episode before it gets released just to make sure there's nothing goofy in there or any mistakes.

You really learn how to hone your communication skills.

And almost everybody, Brian tracy says fully 80% of your earning potential comes from your communication.

So I think that communication skills, because we're all in sales all day every day.

When you have kids, you're basically selling to them that they need to listen to you and follow the rules.

You know, we all need to influence and communication is a, is a tremendous way of influencing.

So I've listened to myself on 250 episodes and that certainly has been a benefit that I didn't think I would have but, but learning to communicate well has been a tremendous benefit.

So ye have really, really cool.

Well, what, what are one or two other, other items that, that, that our business owner or maybe salespeople who are listening can implement early in the year and then they can look back in, in, in November and December of 26 and say man, I'm really glad that I listen to that podcast and, and, and my business is in a different place because I've implemented some simple just daily items.

Well, I think that repurposing is, is not just a hack anymore.

We've, I talked about having a podcast.

I, that is the strategy.

You know, one strong piece of content should power everything that you do online.

So again, if you have the podcast, the, the world is your oyster.

You have something that own that you said and a AI cannot replicate it.

You can use AI to help distribute it, to help repurpose it.

But having that, that podcast is going to allow you to repurpose like crazy.

And repurposing is essential for business owners.

So for someone who thinks I don't have time, it's too hard.

How often you don't need a weekly podcast, do you?

Or how, how often do you need should, should do Podcast episodes need to come out and also you're not going to be Joe Rogan.

You're not getting 50 million views in a $20 million contract.

That's just not what's going to happen.

No, never.

And, well, I shouldn't say never, but it's like realist.

It's like me saying, oh, well, I'm just going to go buy a lotto ticket because I'm tired of working and I want to win the lottery.

It's not that easy.

If it was, everyone would do it.

So I think that having that clear goal and clear strategy in place before you launch a show is essential.

But I think that with having a podcast, it allows you to get very clear in what your message is, what your differentiator is, your public speaking ability.

And I, if you're, if you're on the fence about having a show, I mean, that is what we do with my company.

We help people with their podcasts.

But you don't need to go live.

You don't need to go live.

You don't need to have a show every week.

It doesn't need to be 30 minutes, it doesn't need to be an hour, it can be 10 minutes.

You know, I have, I have two podcasts.

One is an interview based show every week, 30 minutes.

And the other one is a solo podcast where it's just me, 10 minutes or less.

Could it have been longer?

Should it maybe have been a little bit longer?

I guess if you're looking at the, you know, data statistics, the best length for podcasts is 28 minutes.

However, I knew the most important thing for me was consistency and I didn't have the capacity for a 28 minute podcast every week.

But I did have 10 minutes to talk about something.

So, sure, that's what's converting and that's what's working and that's what's helping drive all of my socials, my email list, it's helping me write my next book.

So I think that this is where you just need to get clear on what you can remain consistent with because that's the secret sauce.

So one of my messages to the business owners of the world is that business owners tend to be like high achievers.

They're hard workers, but they don't tend to be able to let go.

And they want to kind of figure everything out because they are smart.

But I do think that in many cases we need to hire out, whether it be in house or through some sort of a contractor.

The things that we're just simply not good at or that we shouldn't be doing.

So if there are some business owners and they're thinking, you know what, I kind of do some social media, but it hadn't been awesome.

And podcasting sounds cool, but I have no idea where to start.

And I certainly would like some more revenue.

And these were some good tips, but I know that I may not do them just because I'm busy.

And Katie seems to know what she's talking about.

So if they wanted to contact you, where would they find you?

And what would that process look like?

And do they need to be in Denver?

No, no, you don't need to be in Denver.

We love to work with people all over the US And Canada here.

And if you want to get in touch, like I said, I have two podcasts.

Check those out.

If you want to see all things Katie Brinkley, just go to Katie brinkley.com you can kind of choose your own adventure from there and check out the agency, check out the socials, check out the podcasts, whichever you want to choose.

But the main place to go is.

To Katie brinkley.com Katiebrrankley.com so everybody go to www.katiebrinkley.com.

check it out.

Put some of these tidbits that we talked about into your daily habits.

You know what they say, you don't rise to the level of your goals, fall to the level of your system.

So put some systems in place, and if you need help with those systems or you're not even really sure what those systems should be, I think Katie would be a great starting point.

So have a chat, see if a relationship might make sense.

So we are the weekly wealth podcast and we talk about the mindsets, the tactics, and the strategies that can help you to build and maintain wealth.

So, Katie Brinkley, what does wealth mean to you?

What does wealth mean to you and all the people in your life that you love and care about?

Time.

Time is wealth to me.

If I'm in a spot where I'm able to spend more time with my family, then I'm the wealthiest person there is.

I think that wealth for everybody is going to mean something different.

For me, it means being with my family.

The one answer that nobody has ever given me to that question is like a dollar amount.

There's a freedom component, and I think that's what you're saying with time is you get to do what your time what you want to do.

So there's typically some sort of freedom or choices or helping the world.

But nobody's ever said, when I reach X amount of dollars net worth, I'm wealthy because when you get to a million, then the person with 2 million is wealthy and you're not.

Then when you get to 5 million, you know, and at a certain point, you know, you never get there.

So you can't put a number on it.

You got to, you got to have a qualitative definition.

So I've enjoyed this.

I'm going to steal some of this advice.

Good.

And by the end of 2026, we're just going to be in a totally different place.

Tell me again the name of your podcast and just a quick description of both of those, please.

Yeah, so Rocky Mountain Marketing is a guest interview podcast where I bring in different digital marketing experts from all over the world and we talk about one marketing strategy that you can begin implementing right now that will have an impact for your business.

And then marketing trends.

Now is my solo weekly episodes where we talk about what is trending in marketing right now.

So breaking news, changing algorithms, new social platforms.

Excellent.

You know, they say sales and revenue cures almost everything in a business.

So get that marketing plan looking good.

Have a great year of marketing.

Be intentional.

And if you feel like it would benefit you, make sure to contact Katie.

And speaking of being intentional, if this is the year for you to have your 10 minute vision, call with me, go to www.weeklywealthpodcast.com vision and in just 10 minutes we can talk about a financial issue that is keeping you up at night or that you would like to optimize.

So no commitment, just 10 minutes on a Zoom call.

What could be easier?

So I appreciate your time, I appreciate your expertise.

Hopefully we can have you on the show again.

And until next episode, everybody, I wish everybody a blessed week.

Thanks, Katie.

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However, Parallel Financial does not warrant its accuracy or completeness.

These materials are provided for informational purposes only and should not be used for or construed as an authority, offer to sell or a solicitation of an offer to buy.

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Past performance is not indicative of any future results.

And here is this week's bonus content and we're talking about marketing and branding a little bit more.

So ask yourself, what are the what is your community?

What are your customers?

What are your clients?

What is your competition?

Even maybe what does your team say that you do because your brand really is the other people's perceptions of what you do.

So if it's not.

Maybe you're not putting out the right information.

And maybe you need to look at rebranding yourself and your company.

Just a thought.

Have a great week.

Thanks.