Ep 228: Rewiring Your Mindset for Wealth and Worthiness – with Kam Knight

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In this episode of The Weekly Wealth Podcast, host and Certified Financial Planner David Chudyk welcomes personal development author and mindset coach Kam Knight to dive deep into the psychology of self-worth, resistance, internal dialogue, and financial growth.
🔑 Key Topics Covered:
- Why internal resistance grows when your desires grow—and how to reduce it
- The real reason many people sabotage financial opportunities
- Powerful mindset programming techniques for wealth and success
- The “Three Statements” Kam gives to his clients to unlock self-worth and productivity
- How affirmations and mental reconditioning can eliminate procrastination and create abundance
- The connection between emotional permission and financial success
🧠 Kam’s Core Self-Talk Statements:
- “I deserve.”
- “I have permission.”
- “I am having good things.”
Kam explains how these seemingly simple affirmations create subconscious permission to take action, earn more, and live a more prosperous life.
📚 Bonus Content:
At the end of the episode, David shares a list of essential books to help reinforce a success-oriented mindset, including:
- As a Man Thinketh by James Allen
- Think and Grow Rich by Napoleon Hill
- Atomic Habits by James Clear
- …and of course, Kam Knight’s own powerful works on mindset, memory, and focus.
🔗 Resources Mentioned:
- Kam Knight’s Books on Amazon
- The Weekly Wealth Podcast Facebook Group – Join the conversation and share your favorite mindset books!
00:00 - Untitled
00:11 - Understanding Self-Worth
04:35 - Understanding Resistance: The Mental Barriers to Success
07:11 - Understanding Resistance in Goal Achievement
14:56 - Understanding Wants and Resistance
19:02 - Understanding Undeserving
28:48 - The Complexity of Self-Interest in Generosity
31:55 - Understanding Resistance and Procrastination
35:59 - Understanding Resistance and Self-Talk
42:30 - Understanding Wealth: A Journey Beyond Materialism
So what we need to do is work on reducing the parts of us that say, no, we can't have it, that we don't deserve it, that we're not allowed to have it.
Speaker AThis is just one aspect of it.
Speaker AAnd there are hard ways to work on it, and there are simple ways to work on it.
Speaker AThe simple way is to repeat statements.
Speaker AOne of the go to statements that I use myself as well as for my clients is I deserve have permission and I'm having good things.
Speaker ASo I'm programming my mind that I do deserve things.
Speaker AI'm programming my mind that I do have permission, and I'm programming my mind that I can have things right.
Speaker BSo that's a preview of this week's episode.
Speaker BWe went a little bit longer than usual.
Speaker BI normally try to keep episodes between 25 and 30 minutes, but this one was so good that we just kept the conversation going.
Speaker BI hope that you benefited from the episode as much as I did.
Speaker BI'm putting a lot of the information to use in my personal life and business life, so I hope that you enjoy this episode.
Speaker BAnd here we go.
Speaker BWelcome to the weekly wealth podcast.
Speaker BI am certified financial planner David Chudick.
Speaker BThis podcast and my wealth management practice are both designed to help the mass affluent to live better lives by how they handle their money.
Speaker BWe talk about financial strategies, prosperous mindsets, and simply how to build true wealth.
Speaker BSo come on and let's enjoy this journey together.
Speaker BHey, everybody.
Speaker BYou get a treat today.
Speaker BYou don't have to listen to just my voice.
Speaker BWe've had a couple solo episodes lately where we've talked about the big beautiful tax bill.
Speaker BWe've talked about some estate planning issues.
Speaker BBut today we're getting back to one of my favorite topics.
Speaker BWe're going to talk about mindsets and accountabilities and why we do what we do.
Speaker BAnd it's going to be really fascinating.
Speaker BAnd I know I'm going to learn a lot.
Speaker BA of lot a lot as well.
Speaker BSo we have Cam Knight with us today, and Cam is a coach, he's a writer, and he's the author of several bestselling books in the area of mental, emotional and physical performance.
Speaker BSo.
Speaker BHey, Cam, how are you?
Speaker AI am doing fantastic, David.
Speaker AThank you for having me on.
Speaker BI have always been fascinated with, like, success and achievement, and even, like, you see the top athletes in the world, like, they can't really jump higher than the other guys or run faster, but they do something different.
Speaker BLike Michael Jordan and Kobe Bryant.
Speaker BThey did different things than some of the other guys that Were also freak of nature athletes.
Speaker BSo hopefully we can learn some things.
Speaker BSome things for you.
Speaker BBut yeah, tell me a little bit about your background and what you do and about some of the books you've written.
Speaker AAll right, sure.
Speaker ASo, again, my name is Kev Knight.
Speaker AI am a coach, international speaker, and author and author of a dozen books in the area of mental performance, such as speed, reading, memory, concentration, you can actually see them in the background.
Speaker AAs well as personal mastery.
Speaker AAnd for as far back as I can remember, I've been a fairly driven individual.
Speaker AIt's hard not to be living in a culture and society with so much personal development, content, and more or less everyone telling you to do more, be your best self and reach for the stars as a result.
Speaker AI've always wanted to do more, have more, and be more.
Speaker AAnd like Michael Jordan and the kobes.
Speaker AAnd although I've had my fair share of success, I always felt like I either missed a mark or I fell short, or the success was much more difficult and stressful than it needed to be.
Speaker AAnd I always wondered why that was.
Speaker ALike, why is it if I want to do something, I know what to do, I know how to do it, and I have the motivation and desire to do it, but for one reason or another, I can't or don't do it.
Speaker AAnd at the time, there were no clear answers.
Speaker AThe best answers that I came across were, you need beliefs or you need motivation and discipline.
Speaker AAnd although all that is correct, I always felt like there was more to it.
Speaker AAnd over the last 15 years, that question lingered in my mind.
Speaker AEvery time I was stuck, I thought, I wondered why.
Speaker AWhy do I keep spinning my wheels?
Speaker AWhy don't I just do this thing and get the result that I want?
Speaker AAnd the more coaching I did and the books I read and seminars attended, the more I learned about the complexities of the human brain.
Speaker AAnd over time, I began to realize that, hey, wait a minute.
Speaker AThere's a part of our brain designed to hold us back.
Speaker AThere's a part of our mind built to keep us from growing and making progress.
Speaker AAnd I call this part resistance.
Speaker AAnd in many ways, it's a brick wall that we hit anytime that we want to do something, no matter how much we want to do it, and we can't.
Speaker AAnd this really is what separates the guys like the Michael Jordans from the rest of us or the people who aren't.
Speaker AIt's not that they have some better or more special abilities.
Speaker AIt's just that they don't have this thing I call resistance.
Speaker AThat they always have to push up against.
Speaker AAnd the more resistance we have, the more effort we have to put in to overcome it.
Speaker AAnd so the less results that we get.
Speaker AWhereas the guys who are firing on all cylinders when they don't have to go up against any hurdles or walls, the.
Speaker AThey can do a lot more things and be a lot more effective.
Speaker BThat, that's fascinating.
Speaker BGive me an example of resistance.
Speaker BMaybe just that that your average Joe.
Speaker BWe're not talking about Michael Jordan.
Speaker BWe're talking about someone that's your friend, your family, maybe one of my clients.
Speaker BWhat is resistance?
Speaker BYou know, I think about it as most of us could probably lose a couple pounds.
Speaker BAnd ultimately that's it's just a formula of eating less.
Speaker BRight?
Speaker BIt's not, it's.
Speaker BBut we know we're supposed to eat less, but we still snack, we still do what we do.
Speaker BAnd to me that's fascinating.
Speaker BLike why it's so simple.
Speaker BJust eat less and you'll lose weight.
Speaker BBut we don't.
Speaker BSo talk a little bit about that and just some examples of resistance.
Speaker AOkay, great.
Speaker ASo to understand resistance, it really helps to understand that the part of the brain that creates wants and desires, it works separately and independent of the part that allows you to act on that desire.
Speaker ASo this is really important, so I'm going to repeat it.
Speaker ABut the part of the brain that creates wants work separately from the part that allows you to act on the want.
Speaker ASo you have one part of the brain that's creating wants and desires, and it's creating essentially endless wants.
Speaker AIt doesn't check to see if you have the time, resources or the energy to achieve the want.
Speaker ANow you have another part that actually gives a green light to act on that want or desire.
Speaker AAnd it's the part that checks to see.
Speaker ASo when we're talking about wants and.
Speaker BDesires, are we talking like goals or are we talking about even like nature?
Speaker BLike alive, fight or flight, typed actions?
Speaker AYeah, more or less all of it.
Speaker ASo we're talking about it at a basic fundamental level, like survival, more basic needs like food and water, and then to more higher level needs like connection, love, goals, aspiration, all of that.
Speaker AAnything that is a wanting or a, a need or a desire that we have.
Speaker APerfect.
Speaker AYeah.
Speaker AAnd then, then we have the resistance.
Speaker ASo it helps to think that anytime a want or desire shows up, it gets evaluated by this part of the brain using a whole host of criteria.
Speaker AAnd if that desire is not in line with any of the criteria, the brain will prevent action.
Speaker ASo imagine sitting in front of A boardroom with the board of directors or a panel of judges.
Speaker ASo every decision must go through them.
Speaker AIf even one of the members is against the idea, it won't pass.
Speaker AAnd I know you asked me, so what is resistance?
Speaker ASo I can give a couple of examples.
Speaker ASo a couple of the more commonly known reasons or causes of resistance relate to having the right beliefs, the proper habits, or if it goes against your comfort zone.
Speaker ASo if there's something we want to do, our brain will say, hey, is this in line with our beliefs?
Speaker AAre our habits in line with this activity?
Speaker AOr is this going to push us out of our comfort zone?
Speaker ANow, these are our commonly known ones, but it goes even deeper than that.
Speaker AOne of them includes something like self image.
Speaker AHumans, many of us have created a self image of ourselves as either cool, tech savvy, smart, or that we're this great artist, musician, or have this great story.
Speaker AThough we won't apply ourselves, we won't study or put ourselves out there, because if things don't go well, we have to face the fact we're not this great self image we created for ourselves.
Speaker ASo some.
Speaker ASo oftentimes it's much easier to hold on to the self image than to face the possibility of proving it wrong.
Speaker AAnd so a lot of times, if we have created this big image that we can do something better or we can do it faster, but if we, deep down, we don't think we actually can, our brain will prevent us from doing it.
Speaker ABecause if it doesn't go well, we have to face the fact that we're not this great self image we created.
Speaker ASo that's like another reason the brain will stop us.
Speaker AAnd there's tons of criteria, go through a whole checklist, and literally everything has to check off before the brain allows us to act.
Speaker BVery fascinating.
Speaker BSo I've always been an athlete, and I was a tennis player.
Speaker BAnd I remember reading Books by Dr. Jim Lair about mental toughness, and he was a leader in the industry.
Speaker BAnd he described choking.
Speaker BAnd choking is for lack of term, when you don't play your best and maybe you lose to someone who's not better than you.
Speaker BI never mind losing if the other guy's better than me.
Speaker BAnd there are lots of people better than me.
Speaker BBut oftentimes in sports, you lose to somebody who's not as good as you because.
Speaker AYeah.
Speaker BAnd he said, and this always fascinated me, that choking is an excuse.
Speaker BSo if I lose to Cam or if it's close and I'm not sure I can beat Cam subconsciously, I'm not going to play my best.
Speaker BAnd then as I'm walking off the court, I just played bad.
Speaker BThe sun was out, it was windy, and I could have beat him, but I didn't just because I had a bad day.
Speaker BAnd then we'll never know if I'm a better tennis player than you or not.
Speaker BWhereas if I just played my best and if you still beat me, then I clap my hands and say, you did better.
Speaker BBut then we know for sure.
Speaker BThat definition of choking was interesting to me.
Speaker ASo there.
Speaker AThat choking is a very interesting concept because I talk about one part of the brain creates wants, and interestingly enough, our own wants can be a hindrance to achieving our want.
Speaker AAnd then I talk about resistance.
Speaker ASo we want something and then resistance comes up to stop us.
Speaker ANow, what's really interesting is when resistance stops us, it doesn't tell us that it's going to stop us.
Speaker AIt's not going to say, hey, David, this thing that you're trying to do when in tennis goes against our beliefs that we're a good tennis player, or it goes against our self image that we're trying to uphold, so I'm going to sabotage you.
Speaker AIt doesn't say that.
Speaker AIt shows up in manipulative ways.
Speaker AAnd there's a lot of tricks resistance uses.
Speaker ASo you described a concept of, hey, I want to lose weight, but I can't stop myself from eating.
Speaker AThe brain will say things like, one more bite won't hurt, and then you take that bite.
Speaker AThat was just a trick because the brain is saying, hey, I'm gonna sabotage you from this goal.
Speaker AAnd I'll say things like, one, one bite won't hurt and other stuff.
Speaker AAnd so choking is just a trick of resistance to keep us in our old ways or keep us from moving forward.
Speaker BI don't know if you can answer this that easily, but let's say the person maybe that I work with that says, I just.
Speaker BI'm not good at controlling my spending and I make a lot of money, but I spend a lot of money and I'm in debt.
Speaker BI know I need to stop, but I don't.
Speaker BOr the person that's 20 pounds overweight and they know eating a half bag of Oreos is not going to help the cause, but they still do it.
Speaker BIs there a simple solution to, like, just not eat the Oreos or just not put that extra charge on your credit card, or is there not a simple solution to something that it's not rocket science.
Speaker BNone of these things require a PhD but they're so fricking hard to do or not do.
Speaker ASo a lot of our surface level actions seem like a simple thing.
Speaker ALike, hey, I should, if I want to save money, I need to stop spending money.
Speaker AAnd it's simple, don't spend any money.
Speaker AOr if I want to lose weight, hey, stop eating those Oreo cookies.
Speaker ABut the human brain is extremely complex.
Speaker AIn fact, most people would say it's the most complex.
Speaker AIt's a pinnacle of complexity in the known universe, more complex as stars, planets and everything.
Speaker ASo that means that the decisions that we take and the thoughts that lead to those decisions, there's a lot of complex stuff going on underneath.
Speaker AAnd if we don't understand or work through that stuff, then that simple, seemingly simple decision becomes much harder.
Speaker AAnd now you talked about the haste that spending money.
Speaker AThis relates to our wants.
Speaker AAnd I mentioned that our wants can be a challenge to getting them because there are so many aspects of our wants.
Speaker ALike we have a thing called the overactive want.
Speaker AThis is where a person creates all sorts of wants and desires all of the time.
Speaker AThey see something and they want it.
Speaker AThey hear about something and they want it.
Speaker AIn fact, they don't have to see or hear anything.
Speaker ATheir brain pulls them in all sorts of directions.
Speaker ABefore they can start on one thing, their mind is pulling them towards something else to chase.
Speaker AAnd if somebody has an overactive wanting mechanism, it means they're going to be constantly stimulated by different things.
Speaker AAnd if it's going to, those things are things that require purchasing.
Speaker AThey're constantly going to be spending money.
Speaker AAnd so it's really important for them to get a handle on their overactive wanting mechanism.
Speaker AOtherwise, anytime they see something, hear about something, or desire comes up and it triggers that impulse into buying.
Speaker AAnd which is why it's so difficult for them to control their spending.
Speaker AAnd that's just one aspect of want.
Speaker AWe have strong wants where a person, where a person wants something really badly.
Speaker AAnd what's really interesting is that our wants and resistance work this together.
Speaker ASo when our wants grow, so does our resistance.
Speaker AAnd our resistance growing makes our want grow even more.
Speaker AAnd that makes our resistance grow even further and very quickly becomes this feedback loop where we now we want this thing really bad and we can't have it really bad.
Speaker AAnd a great example would be, let's say somebody wanted to make more money.
Speaker AAnd if they get caught, if they really wanted to make money, that strong desire would trigger equally strong resistance that's going to hold them back.
Speaker AAnd so now why, why is that?
Speaker BThat's fascinating.
Speaker BBecause you would think if I really want to make money, I would have less resistance because I would drive through that and do the things that it takes to make money.
Speaker BBut you're saying it's the opposite, which is fascinating to me.
Speaker AIt is the opposite, which is why I think a lot of personal development is burning people out.
Speaker ABecause a lot of personal development is focusing on motivation and inspiration, more or less growing people's wants.
Speaker ABut in a way, the best way to describe it is using Einstein's theory of relativity.
Speaker ASo one of Einstein's theories, the theory of special relativity, says that time and space are not the same.
Speaker AThe three dimensions of space, north, south, east, west, and up and down, as well as time, they're actually one and the same.
Speaker AIt's the same fabric.
Speaker AIn fact, scientists and physicists don't refer to time and space separately.
Speaker AThey call it space, time.
Speaker AAnd in many ways, our want and resistance, it's one and the same.
Speaker AIt's the same fabric.
Speaker ASo when I want grows, so does our resistance.
Speaker AAnd I know many of our.
Speaker AYour listeners, as well as you, probably as well, have experienced moments where you wanted something really badly and things weren't moving for you.
Speaker AAnd as soon as you let it go, things began to fall in place, is because the want went down, the resistance.
Speaker AAnd then it became easier to either do the thing or move through it.
Speaker ANow, I know you're wondering, like, but why?
Speaker ALike, when it comes to the mind and the complexities, sometimes I have to tell people, like, I don't make the rules.
Speaker AI just help people work within the rules.
Speaker AAnd this is one thing that people get really hung up on.
Speaker AAnd this actually shows up a lot in relationships where a person wants someone really badly, the other person, their guard goes up, and it's hard for them to give it to them.
Speaker AEven if the other person likes the first person, they can't, because their guard has just gotten up and they don't even know why.
Speaker AAnd this plays out in so many areas, including finances and money and savings.
Speaker BSo I want to build my business, and I work hard to build my business.
Speaker BAnd to build a business, there are certain things you got to do every day.
Speaker BMeet more people, get the word out there.
Speaker BCertain things you need to not do every day.
Speaker BI'm being selfish and looking for advice here, like, how do you make yourself or make the things that need to have happen actually happen?
Speaker BBecause there are barriers, and then there's this resistance that we all run into.
Speaker BIt's fascinating, and it may be an oversimplified question, but if there's something that you know you need to do.
Speaker BHow do you do it?
Speaker ASo this I'm going to go even deeper and say, yeah, it is oversimplified because I think we all know the answers.
Speaker AIt's just that why is it hard for us to implement those answers?
Speaker ABut if we can go deeper, this dynamic of wanting something and that quitting resistance can actually happen internally.
Speaker AAnd before I describe it and how it works internally, I want to describe it externally.
Speaker AIt's like when we want something and a parent says, you can't have it, it makes us want it more.
Speaker AWhich is one of the challenges parents have with rearing kids is because telling them they can't have things that are bad for them actually makes it want more and create conflicts.
Speaker ANow this process can happen internally where a want or desire can come up.
Speaker ABut if we have feelings of undeserving, like we don't deserve it, we have beliefs, negative beliefs or limiting beliefs that this is going to be too difficult, those inner stuff or the resistance that's going to say no, we're not allowed to have it, we can't have it, we're not good enough to have it.
Speaker AAll of that and then that, that in of itself makes a want grow even more.
Speaker ASo the resistance tries even harder to say no.
Speaker AAnd then our want grows even more and the resistance tries even harder.
Speaker ASo what we need to do is work on reducing the parts of us that say no, we can't have it, that we don't deserve it, that we're not allowed to have it.
Speaker AThis is just one aspect of it.
Speaker AAnd there are hard ways to work on it, and there are simple ways to work on it.
Speaker AThe simple way is to repeat statements.
Speaker AOne of the go to statements that I use myself as well as for my clients is I deserve have permission and I'm having good things.
Speaker ASo I'm programming my mind that I do deserve things.
Speaker AI'm programming my mind that I do have permission and I'm programming my mind that I can have things right.
Speaker AQuick question.
Speaker AWhen's the last time you stopped to ask where is my money actually taking me?
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Speaker BSo can I be devil's advocate?
Speaker AYes.
Speaker BYou deserve to be on this podcast because you're very good at what you do and you're giving great information.
Speaker BYeah, there was probably a time that you didn't deserve because you were not qualified and competent and you hadn't put the work in yet.
Speaker BSo is I deserve not always true and we just have to fake it till we make it, or do we have to actually do the work to deserve it?
Speaker ASo that's a very good question.
Speaker ASo there was a point where I didn't deserve to be on a podcast because I didn't have the knowledge that I do.
Speaker ABut there was where my knowledge was solid, like I knew what I was talking about.
Speaker AI had seen results in my clients and whatever, but I still had that undeserving okay.
Speaker ASo it made it hard for me to get on podcast one and when I would be nervous and I really couldn't articulate or communicate what I wanted.
Speaker ASo, yes, there are times where we can deserve something, but if we feel like we don't deserve it, it get in the way.
Speaker ANow when we start saying I am deserving, it starts changing things internally for us to develop the skill and the knowledge that we need to feel deserving.
Speaker ADoes that make sense?
Speaker ASo right now, yeah, right now you're probably at a certain level in your business.
Speaker AThen you want to get to another level.
Speaker AAnd again, there's many reasons for resistance.
Speaker AWe can go down a whole list.
Speaker ABut right now, we're honing in more on undeserving.
Speaker ASo if you're feeling like there's a struggle, it's probably because there's a part of you that feels like growing a business is a struggle, or another part that is feeling like I need to talk to bigger people, make bigger connections and contacts, but I don't deserve to be able to talk to them.
Speaker ASo that's holding you back.
Speaker ABut if you start saying I'm deserving, you'll naturally start receiving information and doing things that allow you to become reserving so you can act on those deservings.
Speaker ADoes that make sense?
Speaker BYeah, I love it.
Speaker BI love it for sure.
Speaker ASo that's just a simple answer.
Speaker AAnother something that's a little bit more challenging is a lot of our want, first of all, has an emotional charge.
Speaker AAnd the more we want something, the stronger that charge.
Speaker ABut our resistance has an emotional charge too.
Speaker ASo the feeling of Undeserving isn't a statement in your head I don't deserve.
Speaker AIt's actually a feeling of undeserving.
Speaker AAnd all of our desires filter through that so we can work on the feeling and reduce the intensity of the charge.
Speaker AAnd when we do that, there's less undeserving.
Speaker AAnd so when we do have a want, it filters not as strongly through that, which makes it a lot easier to move forward with things.
Speaker ALike I will say, David, I'm sure, you know, for somebody who's got a podcast, you probably do have a strong work ethic, because you did mention start, like working on a business and doing things requires all these things.
Speaker AAnd there's people who are probably doing less than you that are doing better financially.
Speaker AAnd it's probably.
Speaker AAnd it's more likely because they don't have this feeling of undeserving, holding them back, making it feel like we have.
Speaker AI have to work harder to earn that success.
Speaker BNo, no question.
Speaker BNo question.
Speaker BYeah.
Speaker BAnother thing that I come across as a financial advisor is you'll have two ends of the spectrum with clients, right?
Speaker BYou'll have people, oh, I don't need much because they're starving children in Africa and I don't deserve a nice car.
Speaker BAnd if I have a house that's too nice, that's almost selfish because I should sell my house and give it to the poor.
Speaker AI've never been there, by the way.
Speaker ADavid.
Speaker BAnd then you'll have other.
Speaker BThe other end of.
Speaker BIf the starving kids in Africa would work harder, they'd have money.
Speaker BSo I'm going to have my $5 million house and my jet, and that's okay.
Speaker BLike, what is it okay for us to want as far as material things and levels of wealth?
Speaker BDo you have any feelings of where ambition and greed maybe intersect?
Speaker AYeah, that's.
Speaker AThat's something I actually struggle with on a regular basis.
Speaker AI did a lot more until I started affirming things like, I deserve have permission and I'm having good things, because prior to that, I was on that side of, like, of being more minimalist, trying not to have so much because there are so many other people in the world.
Speaker AAnd.
Speaker AAnd having things.
Speaker AI felt like I was selfish and it would.
Speaker ABut I still had my wanting mechanism that wanted all these things.
Speaker ARight.
Speaker ASo I still wanted those things.
Speaker AIt's just that I wasn't allowing myself to have it.
Speaker AAnd I think it really comes down to the individual.
Speaker AIt's how much do you feel that you deserve to have the things that you want?
Speaker ARegardless of what's going on in the world, I think there's a middle ground.
Speaker AI think it's possible to have more and then give and be generous and whatever and then have and the two receive more.
Speaker ASo I will say though, I've been in all gambits, the one where you just want everything and you take whatever, it's actually not very fulfilling.
Speaker BLike, oh, absolutely.
Speaker AMost successful people are dying inside.
Speaker AThey're not hand because they're not happy.
Speaker AThey think more success, more wealth and more material is the answer.
Speaker ASo they go after it, disregarding the other side and then they just become more miserable.
Speaker ASo it's.
Speaker ABut now there are some people who aren't like that where they can have more and they're fine with it.
Speaker ASo it's really going back to.
Speaker AIt goes down to what's going on for you internally and how you're, how you respond to things.
Speaker ASo if you can have more without feeling guilty, then go for it.
Speaker ABut if you feel like having more makes you feel guilty, then you're going to need to do things, not feel as guilty, do charity, go out and volunteer and things like that.
Speaker AAnd if you're a person who actually just naturally wants to do that, do more of it and you'll feel more deserving of the good things.
Speaker AI know it's a long winded question, but hopefully that helps.
Speaker BOne thing for me is growing up, there was not much money in my family.
Speaker BSo there was maybe some.
Speaker BYeah.
Speaker BAnd I think our attitudes about money are really shaped by our childhood.
Speaker BBut I got to a certain point where it's, you know what?
Speaker BSome of the good that I can do for the world is to become successful because that shows people that, you know, you can work your way out, you can do hard things and have some level of success.
Speaker BSo that is to me more important than actual dollars.
Speaker BWe all want to have certain financial goals.
Speaker BI'd like to have X amount of dollars in an account.
Speaker BBut ultimately, really the reason you want the dollars in the account is for what they can do for you.
Speaker BAnd part of what they can do is tell other people that maybe didn come from financial wealth that you can do it, you can do hard things, you can develop skills and you can be successful.
Speaker BSo I think there's a layer of reasons always on why we do things.
Speaker BAnd if we figure out the right formula, we can make it happen the right way.
Speaker AYeah, I think so.
Speaker AI do tend to because of the work I do.
Speaker AAnd as deep as I've gone into the unconscious, one thing I'VE realized is that almost most everything that we're doing is first personal reasons.
Speaker AI don't want to say selfish.
Speaker AIt's for ourselves.
Speaker AEven when we are being kind and generous, there's a lot of self interest.
Speaker BOh, it feels good.
Speaker BI like to me, it feels good to be nice to people.
Speaker AYeah, it feels good.
Speaker ASo it makes us feel good.
Speaker ASo other people think it changes how people perceive of us.
Speaker AThey perceive of us more positively.
Speaker AAnd so that's a personal benefit as well.
Speaker AAnd there are other benefits that come from that.
Speaker AAnd so I never try to hide the fact that whatever I'm doing for personal reasons.
Speaker AEven though our brain is really good at convincing us that, oh, we're so kind and we're so generous and we're so conscious of others and we think.
Speaker AI'm sure there's elements of it, but I don't let those elements make me lose sight of the real reasons.
Speaker AAnd now I have developed a technique that helps people go inward and overcome severe trauma, PTSD and bad breakup.
Speaker AAnd when I tell people about that, they're like, oh, wow, you're doing such great work helping people.
Speaker AAnd I won't verbally say, but in my mind, I do have to disconnect that praise with, hey, yes, I am doing that.
Speaker ABut there is also some self interest there.
Speaker AAnd I think it's really important that people don't lose sight of that self interest.
Speaker BRight.
Speaker BIt's okay for me to be kind to you because I feel good when I'm kind.
Speaker BThat's a good thing.
Speaker AYeah, it's okay 100% to do it.
Speaker AJust don't lose yourself in thinking that you're this great person and that there's no self interest, because we have a lot of that going on.
Speaker AAnd I think a lot of the challenge we're experiencing right now, the society, is because the mind has an amazing way of making ourselves seem better than we really are.
Speaker AIn fact, Alex Carmozi has a quote that I love, which I actually regularly read, is that some of the worst people think they're good.
Speaker BWow.
Speaker AYeah.
Speaker AAnd that feeling of that we're good can make us do a lot of bad things without realizing what we're actually doing.
Speaker ASo.
Speaker BWow.
Speaker AYeah.
Speaker BYeah.
Speaker BYou know what?
Speaker BI always have thought, and this may be over overly simplified, but I think all human beings, we do what we perceive to be in our best interest at the time.
Speaker BSo even like a crack addict, like, I'm sure doing crack feels good.
Speaker BThat's why you do at the time, because it's your perceived best interest.
Speaker BAnd maybe there's some trick in changing what's perceived to be in our best interest.
Speaker BI don't know.
Speaker AI think it is, and I think it's realizing that we're doing most everything and the decisions we're making is for our best interest.
Speaker AAnd if we can acknowledge it, we can be more aware of the choices we're making and seeing.
Speaker AHey, because a lot of times when we're doing something, we actually think we're doing it for the greater good or for someone else.
Speaker ABut if we can always come down to, hey, I'm doing this because of my self interest and it may be hurting others, and we can come to that realization over time, we could start doing things that are not going to be so destructive to others and could be not just positive for ourselves, but also others.
Speaker AAnd I know you had asked that question earlier about, like, how do we reconcile, like, just wanting everything for ourselves or just giving everything?
Speaker AAnd I think it really just starts with knowing that everything we're doing, there's self interest involved and for each individual knowing what to the extent that they're willing to accept things just from themselves.
Speaker BAll right, let me get practical here.
Speaker BAnd maybe I'm the only one that's listening to the podcast or anybody you know that has had like, maybe a to do list item that you just don't want to do.
Speaker BLike just some client you need to call back and you just maybe don't like the client or you don't have the best news to give them and you literally just fricking dread it all day and you don't call them and then you call them at 4:58pm and you're like, please let me get voicemail.
Speaker BAnd then you talk to them and they're like, okay, cool.
Speaker BAnd they.
Speaker BThe call didn't go bad at all, but it literally ruined your whole day.
Speaker BIs that me being lazy?
Speaker BIs that me being undisciplined?
Speaker BIs that what is that?
Speaker BBecause I think we all put things off that we don't want to do.
Speaker BAnd if I would have just done it at 9 o', clock, the whole day would have been better.
Speaker AI know, and I want to say, Dave, I've never done that in my life.
Speaker AI have no idea what you're talking about.
Speaker AI'm just kidding.
Speaker AEven with somebody who understand resistance, that does come up for me.
Speaker ASo that answer requires like, couple levels of explanation.
Speaker ASo first, when people talk about procrastination and sabotage, the word laziness comes up a lot.
Speaker AAnd our laziness isn't the reason why we do stuff.
Speaker AWe don't do stuff.
Speaker AOur laziness is a response to something going on internally that's holding us back from doing the things that we need to.
Speaker ASo that's a very important thing that I want people to understand.
Speaker ALike laziness isn't because you don't have motivation or you don't have.
Speaker AWhat it takes is because something inside of you is holding you back from doing that thing.
Speaker AAnd now so that something is resistance.
Speaker ASo when we have resistance, it prevents action and it, it shows up as laziness.
Speaker AThe second thing is I talked about the concept of tricks of resistance.
Speaker AWhen our brain doesn't want us to do something, it's not going to tell us that it's not having us do something.
Speaker AIt's going to use tricks.
Speaker AAnd there's all sorts of tricks.
Speaker AAnd one of the tricks is by making something seem more overwhelming and difficult than it really is.
Speaker AAnd why does that, why is that a trick or why does it work for so well?
Speaker ABecause when something feels much bigger than it is, we don't want to do it and we avoid it.
Speaker AAnd resistance ends up winning.
Speaker AIs so we have.
Speaker ASo then.
Speaker ASo when we are feeling like, hey, I know I need to be doing this and I know I'm procrastinating, it means that we're in.
Speaker ASo to acknowledge that, okay, we're in resistance and why is that resistance there?
Speaker AAnd to realize that, hey, it's just making things much bigger than it really needs to.
Speaker ASo this is logically working through it though, to really work through it in a way where it doesn't even come up anymore.
Speaker AYou got to do the inner work.
Speaker AYou got to work on those things that we've talked about, like the undeserving, but it goes deeper, like things like shame and all of that stuff.
Speaker ABut I do have self talk statements that I use to work around it.
Speaker AAnd there are three self talk statements that are essentially our default that I give to clients and people that not only help people take more action, but feel more deserving to take action.
Speaker AAnd it does help people generate more money.
Speaker AWould you like to hear those?
Speaker BI was about to say I'll pay you for these.
Speaker AYeah, yeah.
Speaker AAnd I tell you, the people who repeat these statements and do it on a regular basis, they're three simple statements and they have a huge shift in their life.
Speaker AIn fact, I want to actually read a comment from one, one of my clients who I gave the statements to and I asked her how the self talk was going and this was her response.
Speaker ASo I'm reading a text message I was doing and sorry for the disconnect.
Speaker AI was doing an out of town job and was gone all last week.
Speaker AIf it weren't for the affirmations, I don't think I would have had the courage to take in such a monumental undertaking.
Speaker ABut I did and I killed it.
Speaker ASo that's what these statements can do.
Speaker ASo the first statement is I'm a do it now person.
Speaker AI easily do things now, I easily accomplish my goals right away.
Speaker AAnd I'm going to quickly just go over the psychology behind it.
Speaker AThe first phrase, I'm a do it now person, is creating an identity of a person who does things now.
Speaker ASo identity is another piece of resistance.
Speaker AIf we try to do something and our brain says this is not in line with our identity, it will prevent us from doing it.
Speaker ASo if we can create an identity that we're doing now person, we start taking more action.
Speaker AThe second phrase is I easily do things now.
Speaker ASo it is possible to do things.
Speaker ABut a lot of times action can be difficult and a strain.
Speaker AWith this statement, a lot of their actions will be a lot more effortless.
Speaker AAnd then the third statement, I easily accomplish my goals right away is that it's possible to do a lot of things but be spinning ourselves in circles.
Speaker AAnd the last phrase helps us stay focused on our goals.
Speaker ASo if a person repeats I'm a do it now person, I easily do things now, I easily accomplish my goals away goals right away, they'll find themselves taking more action now.
Speaker AThe second statement is I deserve have permission and I'm having good things again.
Speaker AIt hits on one of the core issues which is deserving.
Speaker AAnother core issue is permission.
Speaker ABecause since we were a kid, we have been conditioned to receive permission to do things like we can't do things now, we could do things later, we can't buy this now, whatever.
Speaker ASo as we develop more permission, it's more easier to get ourselves to have the things we want.
Speaker AAnd the last part of having good things, it's the action of having it.
Speaker AThe last statement is a killer statement.
Speaker AIt's avalanches of money are flowing to me.
Speaker AMoney is flowing to me in avalanches of abundance.
Speaker AYou repeat those three statements on a regular basis.
Speaker ADo it every morning while driving, cooking, cleaning, whatever.
Speaker AI promise you it will have huge shifts.
Speaker BSo I think a lot of people legitimately actively say the opposite of that.
Speaker BOh, nothing good ever happens to me.
Speaker BThis is so hard for me.
Speaker BEvery once in a while I'll do a no carb challenge for a month.
Speaker BI tell the people, I'm not eating any bread, any potatoes for a month.
Speaker BAnd people say, I could never not eat bread for a month.
Speaker BAnd I'm like, yeah, you could, but not want to.
Speaker BBut after two days, you forget.
Speaker BSo I think people literally say those exact statements in reverse, and that's why they are poor or they don't have the results, is because what we tell ourselves is true.
Speaker BIf I tell myself I can't, that's true.
Speaker AYeah.
Speaker AAnd what I'm saying isn't anything new.
Speaker AIt's been talked about.
Speaker AIn fact, before I use the word self talk, a lot of people use it as affirmations.
Speaker AAnd one of the first books that talked about this concept was written over 100 years ago, think and Grow Rich.
Speaker ABut Hill calls it as auto suggestions.
Speaker AAlthough our def.
Speaker AAlthough the word that describes it has changed the fundamentals isn't.
Speaker AIt's the words that you repeat create the action.
Speaker AAnd so if you say, I can never do that over time, that seeps into it, in fact.
Speaker BYep.
Speaker ASometimes very quickly.
Speaker AAnd I would challenge the people listening here, when you have those words or statements come up or wanting to come up, where you hear somebody saying they're going to do something, or you see someone doing something pretty cool, and you have that impulse of, I could never do that.
Speaker AJust say, you know, I could do that if I wanted, and just see what the reaction is.
Speaker AOftentimes you'd be surprised how easy it is to actually act on it and move towards it.
Speaker ANow, what's interesting is that our unconscious doesn't change overnight.
Speaker AOtherwise it would be easy to become Abe Lincoln one day and Elon Musk another.
Speaker AIt takes a little bit of time to change what's going on internally.
Speaker ASo a lot of times when we do an affirmation, we get these quick results and we think, okay, we've changed, but it's important to continue doing the affirmation and keep doing it so the messages are changing deeper and deeper at a deeper level.
Speaker ASo when we do come across more activities and harder ones, we can easily move through them because that resistance doesn't show up.
Speaker BAre you a longtime listener of the weekly wealth podcast?
Speaker BIf you've learned anything and if you've enjoyed the podcast, will you do me a favor?
Speaker BWill you take tell a few of your friends, your families, your colleagues, or your co workers about the show?
Speaker BAs I always say, I believe that how we handle our money should positively impact our lives in the lives of those around us.
Speaker BAnd I hope that this podcast can be a small piece of that puzzle for all of our listeners.
Speaker BBeautiful.
Speaker BWe're talking a lot longer than we normally do and I hope that our audience is still with us because this fascinates me and I'm learning a lot.
Speaker BAnd I really appreciate your experiment expertise and your input.
Speaker BHow do you work with clients individually or in groups?
Speaker BI know you've written a bunch of books, but how do you work with people and help them?
Speaker BAnd also, if anybody wanted to connect with you or learn anything more about you, how would they do that?
Speaker AThere's several ways people can work with me at different price points.
Speaker ASo I have over a dozen books in the area of mental, emotional and physical performance and they can just go to camknight.com to talk.
Speaker ACheck out those books.
Speaker AA lot of great information.
Speaker AI do have an online course called Conquer Internal Resistance which goes really deep into this topic.
Speaker ANot only talks about the other challenges our wants create, but the other reasons for resistance and a dozens of tricks our mind uses.
Speaker AAnd they can also get that@camknight.com but I do have a free gift for your listeners.
Speaker AIf they text the word flow to 26786, they'll get an awesome guide from me on five ways to end Procrastination and Sabotage.
Speaker AAnd it's not just like a surface level guide.
Speaker AIt goes into.
Speaker AIt goes deep into the tricks our brain plays on us to keep us from moving forward.
Speaker AAnd what's crazy about the tricks the brain uses is that you wouldn't think of them as tricks, which is why they work so well and why we so easily fall for them.
Speaker AFor example, that trick of overwhelm, you wouldn't think that's like the brain's way of stopping us from moving forward.
Speaker AIt just seems like we chose to be overwhelmed, but it's not.
Speaker AAnd there's all these other stuff.
Speaker AAnd they can get that.
Speaker AThey can get that from that guide by texting the word flow to 26786.
Speaker BI love it.
Speaker BIf we can learn how to how to have our mind work for us as opposed to against us, I think that's the one of the keys to life.
Speaker BWe all know that person that's always overwhelmed.
Speaker BIf you're always anything, you're either causing it or not preventing it.
Speaker BAnd if a course and a book can help you to really learn why you're causing it or why you're not preventing it, then life can be incredible moving forward.
Speaker BSo this is fascinating stuff.
Speaker BI'm taking notes as fast as I can.
Speaker BI'm going to put a lot of this to.
Speaker BTo work in my life and with, with my team.
Speaker BBut we are the weekly wealth podcast.
Speaker BSo we talk about the mindsets, tactics, and the strategies that can help you to build and maintain wealth.
Speaker BSo, Cam Knight, I would be very interested.
Speaker BWhat is your definition of wealth?
Speaker BWhat does wealth mean to you and to the people in your life that you love and care about?
Speaker ASo my definition of wealth is evolved as I have evolved in my journey growing up.
Speaker AUnfortunately, I was raised on television, so my definition that I picked up was lots of money, nice cars, a lot of material stuff, and things like, because that's what was shown and that's what I noticed people responding to.
Speaker AAnd as I gained those things, I realized it didn't create or trigger the feeling that I thought it would.
Speaker AIt actually left me a lot more empty.
Speaker AAnd so I really went full circle to the other side and became minimalist.
Speaker AI found the less things I own, the less things I have, the better I felt, the more clear my mind was and things of that nature.
Speaker ASo that was great.
Speaker ABut then at a certain point, I wanted to make more of an impact, do more things that could be more helpful to a lot more people.
Speaker AAnd it wasn't easy because I didn't have the habits for it.
Speaker AIn fact, it was a struggle.
Speaker ASo that wasn't wealth or happiness.
Speaker ABut once I got into that, I was able to enjoy that wealth I had.
Speaker AAnd then I realized that it's not so much what you have or what you're doing, but how much you enjoy life and how much you are liking life.
Speaker AAnd now I do activities like mountain climbing and social dancing, such as South San Bachata.
Speaker AI do yoga.
Speaker AI do my work that I do now.
Speaker AAnd I'm at a point where, like, I actually enjoy my life.
Speaker ALike, I wake up not in the struggle, but it's wow.
Speaker AAnd I get to help people, and I'm doing things that release a lot of positive feelings in my body.
Speaker AAnd so I think wealth come really comes down to how much you actually enjoy your life.
Speaker ALove it.
Speaker BI love it.
Speaker BAnd you need some money to enjoy life, but it's not only about how much money you have in the bank and investment accounts.
Speaker BSo I love it.
Speaker BAll right, Cam, so this is awesome.
Speaker BReally appreciate your advice.
Speaker BAnd I think we're going to change some lives here, and I think we're really going to help people and would love to find other ways for you and I to stay in touch and to help each other out and to help out the audience.
Speaker BYeah.
Speaker BSo until next episode, we wish everybody a blessed week.
Speaker BThanks, Cam.
Speaker AThank you very much.
Speaker ADavid was fantastic.
Speaker BInvestment advice offered through parallel Financial and SEC registered investment advisor able to conduct advisory business in states where it had registered or exempt or excluded from registration content contained herein or for informational purposes only and should not be construed as an offer or solicitation for investment advice or for the purchase or sale of any security, insurance or other investment product.
Speaker BAnd before we go, here is this week's bonus content.
Speaker BSome books that I think are really important that can help you to develop a successful success mindset.
Speaker BAnd these are of course, in addition to Cam's books.
Speaker BCheck out As a Man Thinketh by James Allen.
Speaker BMy men's group actually went through this one.
Speaker BIt was really great and I enjoyed it.
Speaker BCheck out Think and Grow Rich by Napoleon Hill, the Power of Positive Thinking by Norman Vincent Peale, Atomic Habits by James Clear.
Speaker BLove that one.
Speaker BOf course, the seven Habits of Highly Successful People by Stephen Covey.
Speaker BAnd why not jump into how to Win Friends and Influence People.
Speaker BAny books I missed?
Speaker BAnything that you would add to the list?
Speaker BLet me know.
Speaker BGo to the weekly Wealth Podcast Facebook group and let me know what your favorite success books are.

Kam Knight
Author / International Speaker / Healer
Kam Knight is a coach, writer, and author of several bestselling books in the area of mental, emotional, and physical performance.
He is known for bringing fresh solutions and insights that are a rare departure from traditional ideas that have been repeated for decades.
Because of his fresh perspective, his books have become the gold standard for their respective topics which have helped over 250,000 people.
When he is not coaching or writing, he is traveling, having traveled to over 100 countries around the world.